Clio Resources

Clio Awards 2025: Advertiser Types & Mediums

Advertiser Types

Business to Business: Entries in this advertiser type include work pertaining to a brand that has a target audience of other brands.

Product/Service: Entries in this advertiser type include work pertaining to a brand that offers a product and/or service.

Public Service: Entries in this advertiser type include work pertaining to non-profit organizations and government entities. 
Note: For-profit brands cannot be included in this entry type.

Mediums

If you have any questions about medium types, please click the envelope icon below and send us a message.

Professional Mediums

• Audio
• Audio Craft
• Branded Entertainment & Content
• Creative Business Transformation
• Creative Commerce
• Creative Effectiveness
• Creative Strategy
• Creative Use of Data
• Design
• Design Craft
• Digital/Mobile
• Digital/Mobile & Social Media Craft
• Direct
• Experience/Activation
• Fashion & Beauty
• Film
• Film Craft
• Innovation
• Integrated
• Media
• Out of Home
• Partnerships & Collaborations
• Print
• Print & Out of Home Craft
• Public Relations
• Social Media
• Use of Influencers

Student Mediums

Eligibility - Student Medium Types
A student is defined as someone who is enrolled (full or part-time) in a recognized film school program or an accredited college or university. The work submitted by a student must have been produced during their enrollment, and within the period of August 1, 2023 - February 21, 2025.

• Student Audio
• Student Audio Craft
• Student Branded Entertainment & Content
• Student Creative Commerce
• Student Design
• Student Design Craft
• Student Digital/Mobile
• Student Digital/Mobile & Social Media Craft
• Student Direct
• Student Experience/Activation
• Student Fashion & Beauty
• Student Film
• Student Film Craft
• Student Innovation
• Student Integrated
• Student Out of Home
• Student Partnerships & Collaborations
• Student Print
• Student Print & Out of Home Craft
• Student Public Relations
• Student Social Media