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Clio Resources

Learn More About Our Award Programs and How to Enter


Use Of Influencers

Entries in this medium focus on the strategic collaboration with influencers, celebrities, or creators on social media and digital platforms. This involves content created with or by these individuals that aligns with brand objectives, using their reach and authenticity to drive awareness and engagement.

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Celebrity - This refers to well-known individuals, often a public figure or media personality, who has achieved significant fame and recognition. Celebrities typically have a broad audience and influence through their public persona and media appearances.
  • Influencer - This refers to individuals who have built a substantial and engaged following on social media or digital platforms. Influencers use their credibility and reach to impact their audience's opinions, behaviors, or purchasing decisions.
  • Creator - This refers to individuals who produce and share original content on social media or digital platforms. Creators often build an audience around their unique content and style.
  • Multiple - This is for entries that involve collaborations with multiple celebrities, influencers, and creators.

Sub-Categories

  • Organic Social Media Post - Entries in this category are for a single or series of unpaid social media posts designed to engage and reach an audience naturally.
  • Paid Social Media Post - Entries in this category are for a single or series of social media posts that are promoted through paid advertising to reach a wider or targeted audience.
  • Self Promotion - Entries in this category are for the use of social media and digital platforms by celebrities, influencers, or creators to promote their own work or personal brand.
  • Other - Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees: 

Deadline 1: Sept 9th - Oct 25th: $525

Deadline 2: Oct 26th - Dec 13th: $625

Deadline 3: Dec 14th - Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Case Study Video (1)
  • Execution Video (up to 10)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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