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Clio Resources

Learn More About Our Award Programs and How to Enter


Experience/Activation

Entries in this medium connect a brand and its target audience through an experience, including but not limited to live and virtual events.

See previous award winners in this medium here

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Digital/Mobile – Entries in this category are for any digital media that is used to provide an experience and/or gives the user the ability to interact through technology and/or social media platforms.
  • Events – Entries in this category include a themed activity, activation, occasion, display, or exhibit to promote a product, cause, or brand.
  • Gaming – Entries in this category include interactive games that are developed to promote a particular product or service by connecting the user through an experience.
  • Guerrilla – Entries in this category are for unique, engaging, and thought-provoking concepts/stunts that promote buzz and typically include unconventional means of advertising.
  • Immersive/New Realities – Entries in this category create an environment which surrounds a user or audience with a multi-sensory experience. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
  • Special Build – Entries in this category are for temporary installations meant to be seen or experienced for a short period of time.
  • Use of Talent & Influencers – Entries in this category use talent or influencers to connect a brand and its target audience through an experience or activation.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fees: 

Deadline 1: Sept 9th - Oct 25th: $525

Deadline 2: Oct 26th - Dec 13th: $625

Deadline 3: Dec 14th - Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Video (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must either be dubbed in English or subtitled. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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