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Social Media

Entries in this medium utilize social platforms to deliver content and/or messaging to consumers that can be shared with their social network.

See previous award winners in this medium here

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Multi-Platform Entries in this category are for several social executions that utilize multiple social media platforms. This includes, but is not limited to Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X/Twitter, Threads, etc.
  • Real-Time Response Entries in this category are for work that utilize social platforms to respond to a major event, current public issue, or any other real-time event within a timely manner.
  • Single-Platform Entries in this category are for several social executions that utilize a single social media platform. This includes, but is not limited to Facebook, Instagram, YouTube, Snapchat, LinkedIn, Pinterest, TikTok, Twitch, X/Twitter, Threads, etc.
  • Social Post Entries in this category are for a single post created for a social media platform. Note: This does not include Social Videos.
  • Social Video Entries in this category are for a single video created for gaining or engaging an audience through social sharing. This can include livestream videos. Note: This does not include Social Posts.
  • Specific Target Audience Entries in this category are for creative social content made for a specific community, culture, or group of people based on a unique social insight and/or behavior. Target audiences include, but are not limited to generations, genders, and races.
  • User Generated Content Entries in this category are for social activity designed to encourage an audience to contribute/collaborate with a brand initiative or campaign.
  • Other Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th - Oct 25th: $525

Deadline 2: Oct 26th - Dec 13th: $625

Deadline 3: Dec 14th - Feb 7th: $750

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Caseboard (1)
  • Execution Video (up to 10)
  • Case Study Video (1)
  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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