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Clio Resources

Learn More About Our Award Programs and How to Enter


Creative Strategy

Entries in this medium celebrate the strategic planning and breakthrough thinking behind creative campaigns. Work focuses on the development and execution of innovative strategies that effectively unlock insights and connect brands with their audiences. Entries will need to demonstrate a strong understanding of the brand, consumer behavior, and cultural insights, and how these factors contributed to a successful creative strategy.

Note: Judging for this medium is weighted on 25% Insight, 25% Strategy, 25% Creative Idea, and 25% Impact/Results. 

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • There are no categories in this medium.

 

Entry Fees: 

Deadline 1: Sept 9th - Oct 25th: $525

Deadline 2: Oct 26th - Dec 13th: $625

Deadline 3: Dec 14th - Feb 7th: $750

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Video (up to 10)
  • Execution Audio (1)
  • Supporting PDF(1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must either be dubbed in English or subtitled. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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