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Clio Resources

Learn More About Our Award Programs and How to Enter


Student Public Relations

Entries in this medium include marketing efforts and brand communications that impact brand or organization perception, awareness, and/or garner media coverage.

See previous award winners in this medium here

 

A student is defined as someone who is enrolled (full or part-time) in a recognized film school program or an accredited college or university. The work submitted by a student must have been produced during their enrollment, and within the period of August 1, 2022 - February 23, 2024.

Advertiser Types

  • Business-to-Business
  • Product/Service
  • Public Service

 

Categories

  • Brand Development – Entries in this category focus on the creation of a specific identity for a product, its positioning in the marketplace, and what it means to its target audience.
  • Cause Related – Entries in this category focus on creating awareness for a cause.
  • Corporate Image – Entries in this category deal with the generally accepted image of what a company stands for and how it is perceived by the public.
  • Crisis Management - Entries in this category focus on the planning and/or handling of a crisis that could potentially affect a company’s reputation.
  • Employee Engagement – Entries in this category relate to maintaining and/or restoring employer-employee relationships that contribute to productivity, motivation, and morale.
  • Environmental – Entries in this category communicate an organization’s corporate social responsibility and/or environmentally friendly practices to the public with the goal of improving the organization’s brand awareness and reputation.
  • Launch/Relaunch – Entries in this category are for the launch or relaunch of a product or service to its target audience.
  • Multi-Market - Entries in this category are for campaigns that were implemented in more than one region, country, or market.
  • Public Affairs – Entries in this category are for communications on matters of politics and public policy.
  • Real-Time Response – Entries in this category are about the process by which an organization deals with a major event or current public issue within a timely manner.
  • Self-Promotion – Entries in this category are created to self-promote or publicize a brand or individual's services.
  • Single Market - Entries in this category are for campaigns that were implemented in one specific region, country, or market.
  • Special Event/Activation – Entries in this category promote a face-to-face event or stunt specifically designed to deliver a message, introduce a new product, or create interest in a topic, product, or service.
  • Specific Target Audience - Entries in this category utilize a unique behavior and/or insight to effectively communicate an organization’s products and services to a specific community, culture, or group of people. Target audiences include, but are not limited to generations, genders, and races.
  • Use of Talent & Influencers - Entries in this category use talent or influencers to increase engagement and drive brand awareness.
  • Other – Entries in this category are for work that is not defined by any of the available categories.

 

Entry Fee: $50

 

Campaigns
This medium type is not eligible for campaign entries.

 

Required Media

  • Cover Image (1)
  • Execution Image (up to 10)

Optional Media

  • Case Board (1)
  • Case Study Video (1)
  • Execution Video (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English. Non-English entries must be dubbed in English. In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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