Clio Resources

Direct

Entries in this medium are specific to the one-to-one communication between a brand and its target audience. The goal of direct is to generate a specific action or “response” from the target audience.

See previous award winners in this medium here

Advertiser Types

• Product/Service
• Public Service
• Business-to-Business

Categories

• Audio – Entries in this category include all types of creative audio content.
• Digital/Mobile – Entries in this category include any direct digital/mobile media that is connected to a user or gives the user the ability to interact through technology. This includes, but is not limited to apps, in-app advertising, banners & rich media, e-mail, in-stream advertising, microsites/websites, etc.
• Experience/Activation – Entries in this category connect a brand and its target audience through an experience.
• Film – Entries in this category are for all video used for the purpose of direct marketing. This includes, but is not limited to television, cinema, online, mobile, outdoor, in-store, point-of-purchase advertising, etc.
• Gaming – Entries in this category are for the use of gaming and games to effectively target a specific audience. This includes, but is not limited to interactive games, gaming consoles, online gaming, mobile games, etc.
• Out of Home – Entries in this category are for the execution of direct out of home advertising and includes, but is not limited to ambient, billboard, poster, transit, mixed campaigns, etc.
• Print – Entries in this category are for direct printed materials. This includes, but is not limited to calendars, catalogs, brochures, dimensional mail, flat mail, magazines, newspapers, and other print advertising that is delivered via mail, messenger, handouts, postings, etc.
• Social Media – Entries in this category utilize social platforms to deliver content and/or messaging to consumers that generate a direct social response.
• Use of Data – Entries in this category are for work driven by the creative use of data which enhances the customer experience and leads to measurable business results.
• Use of New Realities – Entries in this category are for the creative use of immersive technologies that connect a brand and its target audience. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Use of Product – Entries in this category utilize a physical item with the purpose of delivering a direct message that is delivered via mail, messenger, handouts, etc.
• Use of Talent & Influencers – Entries in this category use talent or influencers to connect a brand and its target audience.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fees: 

Deadline 1: Sept 9th - Oct 25th: $525 (Single) / $800 (Campaign)

Deadline 2: Oct 26th - Dec 13th: $625 (Single) / $950 (Campaign)

Deadline 3: Dec 14th - Feb 7th: $750 (Single) / $1125 (Campaign)

Please note that prices increase based on the deadline period. See the Entry Fees section for details.

Campaigns
This medium type is eligible for campaign entries.

• Campaigns consist of 2-10 executions in the same medium and category.

This medium type is eligible for mixed campaign entries.

• Mixed Campaigns consist of 2-10 executions in the same medium, but different categories.

Required Media

• Cover Image (1)
• Execution Image (1)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (1)
• Execution Audio (1)
• Supporting PDF (1)
• Supporting Physical
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.