Clio Resources

Student Creative Commerce

Entries in this medium are for creative applications of commerce, both online and offline, that enhance the consumer experience and transactional journey.

Advertiser Types

• Business-to-Business
• Product/Service
• Public Service

Categories

• Acquisition & Retention – Entries in this category are for online and offline advertising created to keep existing customers, attract new customers, and incentivize customer activity. This includes, but is not limited to promotions, loyalty programs, social integration, etc.
• E-Commerce – Entries in this category are for innovative uses of e-commerce platforms and connected digital features.
• Entertainment – Entries in this category are for the integration of commerce and entertainment content through partnerships, collaborations and brand experiences. This includes but is not limited to retail, theater, gaming, sports, music and activations.
• Inclusive Commerce – Entries in this category are for ideas that inspire and/or enable commerce in neglected communities.
• Innovative Use of Channel – Entries in this category are for commerce work that utilizes a specific channel in an especially creative or innovative way.
• In-Store Experience – Entries in this category are for in-store physical experiences meant to engage the customer. This includes, but is not limited to in-store displays, pop-up shops, events, promotions, free samples, limited/special edition items, etc.
• Mobile-Led Commerce – Entries in this category are for the creative use of mobile-led solutions to unlock the commerce space and enhance the customer experience. This includes, but is not limited to wearables, apps, wallets, reward programs, etc.
• Omnichannel – Entries in this category effectively demonstrate how multiple physical and/or digital channels are integrated to facilitate a complete and exceptional customer experience.
• Partnerships/Co-Creation – Entries in this category demonstrate how the joint efforts of two or more brands, individuals, influencers, talent, and/or organizations engage the consumer and give them access to unique product and purchasing experiences.
• Payment Solutions – Entries in this category are for innovation at the moment of transaction. This includes, but is not limited to software apps, mobile wallets, order buttons, hyper convenience, loyalty program automation, etc.
• Social Media – Entries in this category utilize social media platforms to interact with consumers. This can also include the use of livestream and influencers to increase brand awareness and demonstrate products in real time.
• Specific Target Audience – Entries in this category are for commerce work intended for a specific community, culture, or group of people based on a unique behavior and/or insight.
• Sustainable Commerce – Entries in this category are for any commerce work done with an emphasis on creative sustainability. This includes, but is not limited to sustainable production and packaging, eco-friendly shipping, waste reduction, responsible consumption, etc.
• Use of New Realities – Entries in this category are for the creative use of immersive technologies that enhance real-time interaction between brands and consumers. This includes, but is not limited to AR, VR, XR, MR, the Metaverse, etc.
• Other – Entries in this category are for work that is not defined by any of the available categories.

Entry Fee: $50

Campaigns
This medium type is not eligible for campaign entries.

Required Media

• Cover Image (1)
• Execution Image (up to 10)

Optional Media

• Case Board (1)
• Case Study Video (1)
• Execution Video (10)
• Execution Audio (1)
• Supporting PDF (1)
• URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.