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Games: Audio Visual

Entries in this medium include all types of video promotion. This includes, but is not limited to: spots, teasers, or trailers.

  • Spot: Entries in this category include promos and spots that are typically 15, 30, or 60 seconds in length.
  • Teaser: Entries in this category serve to “tease” the audience about an upcoming game release. They may be presented on multiple platforms and tend to be the first piece released in a marketing campaign. *Note: Entries in this category should not be the game trailer.
  • Trailer: Entries in this category include a singular video originally produced for video game advertising. These entries may be longer than typical television spots and typically run two-anda-half minutes.

See previous award winners in this medium here


Industry Type

  • Games - This refers to all video games for sale, rent, and subscription that are produced for computers, consoles, handheld devices, mobile devices, and online. This includes any entries promoting a publishing company, console company, or a collection of games.


Categories/Subcategories

  • CGI Spot - Entries in this category are typically less than 60 seconds and include originally produced computer-generated imagery and video footage for video game advertising.
  • CGI Teaser - Entries in this category typically “tease” the audience about an upcoming game release and include originally produced computer-generated imagery and video footage for video game advertising.
  • CGI Trailer - Entries in this category are typically longer than 2 minutes and include originally produced computer-generated imagery and video footage for video game advertising.
  • Game Footage Spot - Entries in this category are typically less than 60 seconds and include in-game or gameplay footage used to produce video game advertising.
  • Game Footage Teaser - Entries in this category typically “tease” the audience about an upcoming game release and include in-game or gameplay footage used to produce video game advertising.
  • Game Footage Trailer - Entries in this category are typically longer than 2 minutes and include in-game or gameplay footage used to produce video game advertising.
  • Live-Action Spot - Entries in this category are typically less than 60 seconds and consist primarily of live-action footage produced for video game advertising.
  • Live-Action Teaser - Entries in this category typically “tease” the audience about an upcoming game release and consist primarily of live-action footage produced for video game advertising.
  • Live Action Trailer - Entries in this category are typically longer than 2 minutes and consist primarily of live-action footage produced for video game advertising.
  • Other - Entries in this category are for work not defined by any of the available categories.

Campaigns
This medium type is not eligible for campaign entries.

 

Entry Fees

April 10th - June 14th: $375

June 15th - July 12th: $475

July 13th - Aug 2nd: $575

Please note that prices increase based on the deadline period.  See the Entry Fees section for details.

 

Required Media

  • Cover Image (1)
  • Execution Video (1)

Optional Media

  • Execution Audio (1)
  • Supporting PDF (1)
  • URL (up to 4)

For details on the specific media requirements please see the Media Requirements section.

For judging purposes, please submit your entry in English.  Non-English entries must be dubbed in English.  In addition, you must also provide an English translation in the “English-Language Translation” box on the entry form.
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