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LOS ANGELES, USA // Raphaella Lima is the Global Director of Music Marketing, Partnerships and Supervision at EA. Acting as an internal music agent, she delivers creative solutions in and out of game, drives talent negotiations and management, and focuses on strategic ways to partner and build in the music space. Raphaella is responsible for driving music strategy and execution in partnership with cross functional teams, across EA’s portfolio globally. In her tenure position at EA and within the industry, she leverages her expertise, early access to artists, and data-driven consumer insights to build meaningful music marketing programs that deliver against product objectives, enhance the artist's career, and drive organic impressions and engagement. Raphaella has built an established executive-level and artist-centric network in a relationship-driven business and thrives on streamlining processes and tools for effectiveness, collaboration, transparency and best-in-class results.