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LOS ANGELES, USA // Jamie Loeb is the Senior Vice President of Marketing for Nederlander Concerts. As head of all marketing for Nederlander Concerts, she is responsible for the online development, marketing initiatives and promotional campaigns for Nederlander’s award-winning venues and its bookings at third party facilities across the country.

With more than 35 years of local, regional and national experience, Jamie is well known for her ability to create innovative strategies and tour marketing campaigns, which integrate traditional and new media technologies resulting in a deeper connection between artists, their fans and ticket sales. Her foresight has enabled Nederlander to be an early adopter of technologies like Bandsintown and Ticketsell.ai, and work on experimental projects with Google’s Area 120.

Starting with the pandemic, Loeb started volunteering for NIVA (National Independent Venue Association), an organization made up of independent venue, promoters and festivals. She played a key role in a number of projects for NIVA, including the #SOSFEST – a three-day virtual festival which raised over $3 million for the NIVA Emergency Relief Fund. Loeb’s and the NIVA team’s efforts lead to Congress passing the SVOG (Shuttered Venue Operators Grant), creating a $16 billion grant program to save independent venues, promoters and festivals from permanently closing. Loeb now serves as a NIVA Board Member. As Programming Chair, Loeb programmed the 2023 NIVA conference in New Orleans and will be programming the 2024 conference in Milwaukee.

Prior to Nederlander, Jamie was the Senior Director of National Tour Marketing for Live Nation where she developed national tour marketing plans for Def Leppard, Avril Lavigne, Projekt Revolution and more. She also participates regularly on panels nationwide, including SXSW, Pollstar and the Aspen Live Music Conference, with digital marketing pioneers and other promoters in the industry.