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Lindsay Williams
SVP, Marketing
UMe / Universal Music Group

LOS ANGELES, USA // During Lindsay’s decade-long career in the music industry, she has been building and sharing brand stories that have had significant impact in increasing consumer awareness and expanding digital reach. Lindsay has developed innovative digital strategies and marketing plans for Billboard chart-topping albums, executed large-scale fan and influencer campaigns, and led the direction in the transformation of the Recording Academy's social channels, making the GRAMMY Awards telecast one of the top television social events.

Lindsay was named to Billboard's Twitter 140: The Music Industry Characters You Need to Follow in 2011 and 2012. And then to Billboard’s 40 Under 40 list in 2024.

She currently works at Universal Music Group's catalog division, Universal Music Enterprises. She began the VP of Marketing where she oversaw Audience Growth in 2020 and has since transitioned to SVP of Marketing. As SVP of Marketing, she oversees the Project Management team, Audience Growth/Digital Marketing team, Content team, and the Label Catalog Embed team. Her team works on campaigns from Beatles, Shania Twain, Elton John, Nelly Furtado, Bee Gees, Katy Perry, Bob Marley, Sam Smith and many more.