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MEXICO CITY, MEXICO // Humberto Polar has a remarkable career both in the fields of art, music and advertising. He’s CCO at The Juju, founder & label head at Pantamuzik (an electronic music ecosystem turning 25 this year) and an active electronic/experimental musician with 21 releases along three decades.

His contributions to the creative reputation of the Latin-American region include being a founding partner of Mullen Lowe SSP3 in Colombia,, head of the FCB Latam Creative Council from FCB Mexico and President at Grey Mexico. Polar has been Clio, One Show and Cannes juror, and speaker at Dubai Lynx, One Show Creative Week (New York), Eurobest (Lisbon), El Ojo (Buenos Aires), Cannes Lions and Young Creatives Academy. He is one of the most awarded creative directors of the region. In 2014, Business Insider included him in the list of the 25 best creatives in the world, in the 7th position. He was chief editor at Marvin magazine, the largest music publication in Mexico. He lives in Mexico City.