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STOCKHOLM, SWEDEN // Samuel’s career started in London, where he spent seven years at different agencies, four years of which were with Fallon, working on some of the most creatively acclaimed campaigns of the time for Sony, Orange, Cadbury and BBC. During this time he was named a talent to watch in Creative Futures by the Creative Review as well as a Young Gun by the Art Directors Club in New York and was ranked number eight on the list of most awarded Art Directors in the world 2008.

In 2009 Samuel joined Forsman & Bodenfors in Stockholm where he spent 9 years as a senior creative partner during a time when the agency was listed as one of the most creative on the planet.

In 2019 Samuel set up his own consultancy / freelancing business and has since combined project work such as global campaigns for H&M with longer stints as creative director brand side, having spent one year as Global head of Creative at Polestar and most recently one year as Global Creative Director for outdoor sports brand Peak Performance.

Samuel has been a keynote speaker around the world and his career includes over 100 international awards, including gold at Cannes and four D&AD pencils.