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LONDON, UK // Lauren is an award-winning Creative Director with 12+ years experience working in agencies across London. In 2016 she joined TBWA\London and likes it so much she hasn’t left.

During her time there she’s been known for creating non-traditional campaigns that get people talking, including the two-time Grand Clio winning adidas 2022 World Cup kit leak. With a keen passion for sports, she leads the agency’s creative output on adidas having most recently launched their new brand campaign ‘You Got This’ for the Euro and Copa Americas tournaments. In 2023, she created adidas’ biggest Women’s World Cup campaign to date featuring a host of next gen icons and pointing more eyes towards the women’s game.

Besides her love of sports, she also launched a new wine brand during the global pandemic with an OOH campaign that ironically no one could go out and see, and built a website that tackled Zoom fatigue by getting people out of video calls. In 2022, she was named on the list of Campaign’s Future Leaders and today she continues building on the unique disruption TBWA are known for.