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CHICAGO, USA // Alyx Wynn is the Senior Director of Integrated Marketing at U.S. Soccer, where she focuses on storytelling and fan engagement efforts. Operating at the intersection of sport and culture, Alyx aims to push the boundaries of what properties and brands can accomplish together with the goal of more meaningful and engaging connections between the sport and its fans and athletes alike.

Prior to the U.S. Soccer Federation, Alyx was part of the Brand Marketing team at Nike for almost a decade, where she propelled purpose led initiatives such as BeTrue for the LGBTQIA+ community, as well as brought jersey culture to the forefront in her time with Global Football.

Alyx and her wife (a former Brazilian National Team Player) currently reside in Chicago, Illinois, and are very excited about the next few years for the sport of soccer.