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BURBANK, USA // Dana Nussbaum serves as EVP, Worldwide Marketing, at Warner Bros. Discovery. In this role, she co leads the day-to-day operations of the Theatrical Marketing team, overseeing Global Media, Marketing Strategy, Research / Analytics, Integrated Marketing and Global Partnerships.

Dana is passionate about creating integrated, innovative global marketing campaigns designed to connect and captivate audiences all over the world. She started her career as an advertising executive at BBDO, where she cut her teeth overseeing strategic efforts for the storied film studio MGM. It was there that she fell in love with the field of Theatrical Marketing, developing a deep appreciation for its fast-paced, dynamic nature and inherent power to impact culture.

Dana joined Warner Bros. in 2004 and during her time at the company has been instrumental in the development of groundbreaking campaigns for such films such as “Barbie,” “Wonder Woman”, the “Harry Potter” and “Conjuring” franchises, “It”, “Joker” and “The Batman”. She is currently at work on planning for “Beetlejuice, Beetlejuice”, “Joker: Folie A Deux” and “Mickey 17” among others.