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LOS ANGELES, USA // Jill Erb is Senior Director, Global Marketing Partnerships & Activations at Sony Interactive Entertainment, the makers of PlayStation. In her role, Jill leads a team who develops and executes strategic brand partnerships and activations that drive awareness and engagement for the PlayStation brand. Jill activates a portfolio of top-tier global sports sponsorships, executes innovative brand activations, and creates partnerships with brands and talent that resonate with the PlayStation community. For the launch of PlayStation®5, and software launches since then, Jill and her team have married the worlds of gaming, sports, music, and entertainment to create iconic moments that transcend gaming and break through to mainstream culture.