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NEW YORK, USA // Justin W. Yu (he/him) is a leader of diverse creative teams across live entertainment, film & TV, theme parks, and attractions. His work has been recognized by CLIO, PRism, and THEA Outstanding Achievement awards.

At Situation, Justin serves as the Senior Creative Director for Disney Theatrical Group (including The Lion King and Aladdin), SMASH, and major NYC attractions. This past spring, he was a lecturer in NYU Tisch Drama’s inaugural lab course “From Storytelling to Story Selling: Live Experience Marketing.” He also led digital creative efforts for the successful reopening of Broadway post-pandemic, managing campaigns for Dear Evan Hansen, Tina, and Jagged Little Pill.

Prior, Justin held key brand-building roles at Lionsgate, CBS Studios, Thinkwell Group, and Disney. His creative development, writing, and design work (ranging from full-scale theme parks to licensed consumer products) has touched major entertainment properties including The Hunger Games, The Twilight Saga, SAW, The Good Wife, Survivor, NCIS, CSI, Cars, Winnie The Pooh, and Tangled.

An advocate for AAPI representation on/off the stage/screen, Justin is an Executive Producer and Co-creator of Forbidden, a new scripted series in development with 150 and Warner Bros. Discovery. Justin holds a B.A. from UCLA and is currently getting his M.B.A. at Cornell University.