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LONDON, UK // As Head of Creative at ITV, Vineet leads two creative teams (Creative Development and Creative Production) to drive fame for brands by helping them tap into popular culture and live at the intersection of advertising and entertainment.

Prior to joining ITV, Vineet was an adman with over 20 years’ UK and international experience working not only for large network agencies such as McCann but also for creative independents such as HHCL.

His work has been recognised at both national and international award shows including Cannes, D&AD, One Show, New York Festival and Caples. In 2020, Vineet was voted by 40/Forty to be part of an official list of the forty best creative leaders from around the globe.