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LOS ANGELES, USA // Rafael Gonzaga is the Executive Vice President and Executive Creative Director for BBDO in Los Angeles, where he leads the creative department, fosters a creative culture, and drives culturally relevant work across all clients.

With 20 years of experience, Rafael has garnered several prestigious accolades over the course of his career in both South and North America. His achievements include over 30 Cannes Lions and the highest honors in all the most prestigious festivals around the globe, including the Clios, D&AD, Effie, One Show, LIA, and El Ojo. With globally recognized expertise in integrated campaigns that create buzz and earn media, Rafael has led some of the most compelling work in the world in recent years, with innovation, purpose, and a careful humanity at the core of everything he does.

Before joining BBDO Los Angeles, Rafael Gonzaga spent six years at Grey, with half of that time as Executive Creative Director of Grey West, overseeing the Los Angeles and San Francisco offices. Prior to his tenure in the US, he was a key player in the creative transformation of Grey’s office in Brazil, contributing to Grey Latam’s historic back-to-back Cannes Lions Regional Network of the Year titles in 2017 and 2018, which secured Grey Brazil a coveted spot amongst Cannes’ Top 10 Agencies of the Decade in Latin America.

Rafael has the most beautiful daughter, the best wife, the most amazing dog, and an addiction for superlatives.