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LONDON, UK // Sulmaan Ahmad is a strategy consultant specializing in sports marketing, communications, and media, with a track record of high growth, innovation, and leadership in a diverse range of roles, at start-ups and global organizations–including agencies, media owners, and rights holders–in management board and consulting positions.

His clients have spanned sports federations (FIFA, NBA, NFL), brands (BMW, Barclays, Just Eat, Mastercard), broadcasters (DIRECTV), charities (Cancer Research UK and many NGOs), and government (UK Home Office).

His work has encompassed national and global strategy projects, primarily focused on sports marketing & promotion, content strategy, campaign & experience planning, and sponsorship & activation–but also in retail, experiential, influencers, social media, brand, loyalty, and more.

Sul advocates for end-to-end marketing mix, meticulous yet minimalist strategy design, and profound innovation in sport.