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NEW YORK, USA // Brandon Rhodes has a dual mission - innovation for the sports industry while dedicated to helping people of color have equal opportunities to advance, driving him to make impactful change for the next generation of sports fans.

Rhodes is currently the GM of OTX, Overtime's new boxing vertical. Overtime has over 100 million social media followers and 3 billion video views per month.

Rhodes is a recipient of the following accolades:
• Forbes "30 Under 30"
• Sports Business Journal's "New Voices Under 30"

Previously, Rhodes served at Gatorade for five years where he created impactful digital campaigns, including designing products for pro lock rooms further expanding the brand's soccer presence on a global scale. During his one-year tenure as social lead, he led a team that won four Cannes Lions.

Rhodes graduated from the University of Michigan with a dual degree from the Ross School of Business and Sport Management.