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NEW YORK, USA // Semjon is one of the founders of General Idea, a multi disciplinary Branding and Design agency that connects the worlds of entertainment, fashion and popular culture. His works helps heritage brands such as Moncler, Prada, Swarovski and Cole Haan transform and innovate. He also works with business at their inception: creating the cannabis company of the future with Roc Nation or working with Snap to launch a friendly flying camera. Semjon believes that brands must tap into a compelling emotional idea and use that as a connection point to operate within popular culture. His approach is as much about how you develop and drop a product as about image and messaging.

Instagram:

@generalideaagency

@semjondoenhoff